About
A world where AI makes people more capable of the work that truly matters. That is what we are building toward.
What we are
We work with the people who own the number and can change how the work is organised, wherever they are.
Values
A value we would not enforce in front of a client is decoration. So each one carries the test we hold ourselves to in the work.
We turn messy work into something someone can actually decide and act on.
The test: you can name your next decision after reading our output.
We say what is true, including what we cannot yet answer.
The test: the gaps go in your deliverable, not in our notes. We tell you when the work will not deliver what you hoped.
We measure AI by how much more people can do.
The test: every hour AI frees up carries a named use.
We go deep enough to be sure, not just fast enough to sound sure.
The test: we can show the evidence behind every verdict.
We see how the parts connect, not just the piece in front of us.
The test: we trace dependencies until the pattern across connected functions is visible.
We carry the thing through, not just our part of it.
The test: we say when a recommendation needs authority you have to spend to execute.
Team
Each leader has built or scaled the disciplines Effectv now brings to its clients. The work runs on their judgment applied directly to your function.
Rajeev combines over two decades of experience in AI, product strategy, and leadership. Before founding Effectv.ai, he led global search and AI initiatives at Gartner, driving innovations that impacted millions of users worldwide.
A visiting professor at leading business schools, Rajeev brings an educator's clarity and a founder's intensity to rethinking how companies redesign work around AI.
He also runs EffectvMentor, an executive coaching program for high-performance leaders.
Krishnan Raman brings the human system side of Effectv to life.
He has spent 25+ years helping leaders and teams change behavior when the stakes are real, not just learn ideas in a workshop. His work is grounded in principle-based solutions that create sustainable results, and over his career he has enabled 25,000+ leaders across 1,000+ organizations in 23 countries.
Sushil heads the People and Talent Transformation Practice at Effectv.
He has spent more than three decades in senior HR and leadership roles across some of the largest organizations in mobility, aviation, telecom, pharmaceuticals and media, including Tata Motors, Adani Airport Holdings, Delhi International Airport, Nokia, Lupin and Zee Media. As a CHRO and senior business leader, he has operated across diverse, large-scale businesses and brings a rare perspective on how people, leadership and organizational capability shape business performance.
Abhinav is a product designer who blends empathy, precision, and awareness into every experience he creates. With over a decade in design, including six years leading design at Wynk Music, one of India's most-loved apps, he has shaped how millions engage with technology.
At Effectv, he translates complex decision science into intuitive, human-centered design, helping leadership teams bring calm and structure to high-stakes decisions.
Sumit brings the risk and governance expertise to Effectv.
He has spent 20+ years building enterprise risk and governance capabilities across industries, and today focuses on the emerging risks of AI and agentic systems. His work bridges AI, risk, controls and business decision-making, helping organizations move beyond compliance to build practical governance that enables responsible adoption of AI.
Amit brings three decades of experience across corporate leadership, academia, executive mentoring and board-level advisory work. As a boardroom branding and governance specialist, he works with CXOs, founders and senior professionals on board readiness, governance signaling and strategic positioning.
His work sits at the intersection of governance, leadership and communication, helping experienced leaders build the credibility and clarity needed to operate effectively at the board level.
The work runs on senior judgment applied directly to your function, not on a pyramid. You get the people whose names are on this page.
Rigor in the open
Exact agreement between independent raters across a 164-task calibration study.
Agreement within one level on the same study, scored against a published rubric.
Every ROI figure. No point estimates, upside kept out of the base case, each assumption on the surface.
Independent evidence classes behind every consequential call. No verdict rests on a single source.
We productized an analytical tradition rather than inventing one, and the Human Agency Scale is Stanford's. What is ours is applying it at task grain across four levels of an organization, and standing behind the result. Read the scale.
Not a sales meeting. A conversation about whether this addresses a problem you recognize in your organization, and what you would need to see to hold the answer under scrutiny from your CFO and your board.
Rajeev, who runs the engagement. Not a qualifier.
Bring one workflow you already know is painful. We trace it one or two layers out loud with you, tell you what we would need to see to answer it properly, and say what we could not answer.